Creating Custom Landing Pages

In this section we'll show you how to create custom landing pages that are different from each other and that all link to the same sales page. You would use something like this if you where doing any kind of pay per click marketing where you're bidding on keywords. This feature will allow you to create different pages that are optimized for each keyword and yet only have to advertise your main URL.

Below is an overiew of the page layout:

When the user goes to your landing page with the keyword in the URL string they will never see the "landing page". They will only see the customize page for the keyword in the URL string. The landing page acts as our control page and it's what tells LPG to display a custom page based on the keyword in the URL string. The first step to building this type of system is to create a new document for each custom landing page you want to have.

Next click on the "other" tab in the window and then change the document name to the name of your keyword.

Now you can design this page anyway you want. You put a new custom template in here if you want. If you want these custom pages to look like the other pages simply copy the html code from your landing page and paste it into the html code in here. Now all your templates will look the same and you just have to change the sales copy on the page. These custom pages will link to the sales page and when they do you must use the sales page bypass link since you're not collecting the optin.

If you wanted to collect the optins then you would link the custom pages to the optin page and NOT the sales page. When you link to the optin page you would use the "optin" link instead of the "sales page bypass" link. Once you had all your custom pages built for all your keywords it's then time to start setting up the landing page to control very thing. On the landing page we'll be creating "if" statements and using redirect links to send the visitor to the custom page based on the keyword in the URL.

Below you'll see we are now on the landing page and have clicked on the "LPG Language Generator". We've typed in "keyword" and then we've typed in "red" (see below).

Notice in the text area we typed in "redirect tag goes here", this is so we know were to put the redirect tag in at. Once we click on "insert" it will put our first part of the tag on the page. What this tag is doing is saying that if "keyword=red" do this action. The action we want it to do is redirect to one of our custom pages. So we next need to insert the redirect tag into the other tag (see below).

Once you click "insert" it will put the redirect tag in between the "if" statement tag and look like this:

{::if $keyword eq 'red' ::}{::redirect url=$keyword1::}{::/if::}

You would repeat this same process for all your custom page that you created. Your landing page will basicly look like this...

{::if $keyword eq 'red' ::}{::redirect url=$keyword1::}{::/if::}

{::if $keyword eq 'blue' ::}{::redirect url=$keyword2::}{::/if::}

{::if $keyword eq 'green' ::}{::redirect url=$keyword3::}{::/if::}

{::if $keyword eq 'yellow' ::}{::redirect url=$keyword4::}{::/if::}

Now when you setup your URL's in your PPC (pay-per-click) campaigns they would look like this...

When bidding on the keyword "red" your URL would be - http://www.YourDomain.com/?keyword=red

When bidding on the keyword "blue" your URL would be - http://www.YourDomain.com/?keyword=blue

When bidding on the keyword "green" your URL would be - http://www.YourDomain.com/?keyword=green

When bidding on the keyword "yellow" your URL would be - http://www.YourDomain.com/?keyword=yellow

Now you just publish your site and you're all set. So when the visitor does a search for "red" on Google they will see your ad. They will click on your ad and the link will hit your server and see the redirect tag and if statement for "red" and then serve up the "red" custom page (keyword1).

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